Youth Getting to Work in "Pretty Wise"
Youth is wasted on the young, some say. Well, in “Pretty Wise,” the new film by People Films, it certainly appears like the crop of 11 rising stars (along with three veterans) are effectively putting...
View ArticleUntouched North
In April 2012, snowboarder Aline Bock and myself went on a 10-days boat trip to the Lyngen Alps in northern Norway, to escape the crowded skiresorts and to find some untouched powder.
View ArticleOakley and Shaun White present Air + Style Beijing Returns to China
The one and only 6-star event of the World Snowboard Tour (WST) on the Asian continent, the Oakley and Shaun White present Air + Style Beijing, returns to China this Saturday, December 8, 2012. “It’s...
View ArticleOakley and Shaun White Celebrate Snowboarding in the Most Unlikely of Places
From the hustle and bustle of Beijing the Chinese countryside offers a stark contrast with fields that extend uninterrupted out to the horizon. It’s an hour-long bus ride from the city out to Huai Bei...
View ArticleThe Stage is Set for the Oakley and Shaun White present Air + Style Beijing 2012
Tonight the Oakley and Shaun White present Air + Style Beijing competitors gathered in the world renowned Bird’s Nest Stadium for the Rider’s Draw. Anxiously awaiting their fate, riders picked names...
View ArticleDark Horse Yuki Kadono Makes History at the Oakley and Shaun White present...
Walking into the Bird’s Nest Stadium, the Olympic legacy lingers and the energy from the greatness these walls have witnessed echoes throughout the arena as 24 of the world’s top snowboarders file in...
View ArticleSnowboarding Icon and Innovator Shaun White Visits Oakley HQ
The men and women from LensCrafters oooooh’d and aaaaah’d. Instagram photos were shot; autographs were requested. The mass of people that created a standing-room only setting in the Oakley auditorium...
View ArticleMcMorris Doubles at Dew Tour and White Wins Superpipe; Oakley Athletes Podium...
On a snowy weekend in Breckenridge, Colo., Dew Tour competition began with an Oakley athlete atop the podium and ended with the same. Over the course of the five-day gathering of the world’s best...
View ArticleAnne-Flore Marxer's 2012 Full Part From Standard Films
She’s talented, she’s the best kind of extrovert, and the stunning blonde from Switzerland is easy on the eyes. Anne-Flore Marxer kind of has it all going for herself. Between the building and hitting...
View ArticleHorgmo, McMorris and Sandbech Put on an Historic Triplefest in X Games Big Air
“It was just f**king amazing to be a part of what just happened tonight,” said Torstein Horgmo, a gold X Games medal dangling from his neck, and still slightly winded after the 18-minute jam session...
View ArticleOakley Snowboarders Win Nine Medals at Winter X 17; Shaun White Six-Peats in...
The world’s largest gathering of action sports athletes didn’t disappoint. Once again, as has become tradition at Winter X Games, performance boundaries were broken and the tricktionary was expanded;...
View ArticleOakley Signs Four-Time Winter X Snowboard Slopestyle Gold Medalist, Jamie...
It’s not every day that you sign an elite-level athlete with Jamie Anderson’s pedigree. A four-time Winter X Games gold medalist and a U.S. Olympic-hopeful, Anderson joined Oakley’s women’s snowboard...
View Article"Jake Blauvelt: Naturally": Five Minutes With Director Greg Martin...
Since the beginning of the New Year, Jake Blauvelt and the Friday Productions crew have been doing what they do best: chasing snow. Never one to settle for average (terrain, angles, style, etc.) and...
View ArticleHAPPY A LOT
Ståle Sandbech, 20 years old, from Norway. TTR Overall Champion 2012, Vice World Champion this year – and on a side note – youngest Norwegian to go to the Olympics in 82 years. Rather quiet (which...
View ArticleSix Medals For Oakley Snowboarders at Euro X Games; Toutant and Norendal Win...
It wasn’t the season Sebastien Toutant had expected. One of the most talented young snowboarders of his generation – the generation of Mark McMorris and Stale Sandbech and Torstein Horgmo – he already...
View ArticleStellar Riding Goes Down at the 12th Canadian Shakedown at Mont Saint-Sauveur
Despite the late-season chilly weather, there was plenty of energy from the massive crowd at Saint-Sauveur to rev the internal engines of the three-dozen athletes on hand for the 12th annual Ride...
View ArticleOakley Snowboarders Star Alongside Snow Park Tech in NatGeo's "Mountain...
For the Torstein Horgmos and Mark McMorris’ of the snowboarding world to be able to do what they do, they need to trust the terrain. When they go flying two stories into the sky, they need to know that...
View ArticleSnowboarding and Environmental Awareness Star in Marie-France Roy's "The...
You know Marie-France Roy (or MFR) as the female backcountry slayer who has seemingly no limitations on her talent. And you should know her for that part of her portfolio. She’s also all about living...
View ArticleMassive Turnout for World Premier of <i>Jake Blauvelt:...
Anyone who doesn’t like deep pow, technical riding, positive vibes and lots of early-season schmoozing was best advised to skip the world premier of Jake Blauvelt’s signature flick, Jake Blauvelt:...
View ArticleThe Wait is Over: Backcountry Savant Jake Blauvelt's Two-Year Project,...
It took two years of searching and filming, but Jake Blauvelt finally has the project he wants. After all the strike missions and heli drops, long flights and failed weather projections, injuries and...
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